A fleet wrap is a high-performance marketing tool, but its lifespan is directly tied to how it is maintained. To ensure your brand remains vibrant and professional on the streets of Toronto, a specific cleaning regimen is required.
The Hand-Wash Requirement: While modern films are durable, high-pressure automatic car washes—specifically those with mechanical brushes—can cause "lifting" at the edges of the vinyl and micro-scratches on the surface. We recommend a pH-neutral hand wash to preserve the adhesive bond and the film's finish.
Contaminant Removal: Bird droppings, tree sap, and road tar are chemically aggressive. If left on the vinyl in the sun, they can cause permanent "etching." We advise spot-cleaning these areas immediately using a gentle citrus-based cleaner and a microfiber towel to maintain the integrity of the print.
Conclusion: Your fleet represents your company's standards. By following a dedicated hand-wash protocol, you ensure your wraps stay sharp and professional for the full 5-7 year lifespan of the film.